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Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising, and other channels to reach consumers.
Marketing Public Relations definition. The use of two important business functions, marketing and PR, to generate awareness and positive responses to products, services and businesses. Marketing PR has developed due to increased saturation of markets and the difficulties this creates in reaching customers.
YouTube advertising is a pay-for-placement system that allows brands to reach YouTube’s more than 1 billion users through targeted advertisements. These ads (videos, banners, or text) can be shown before the requested video plays, as an overlay while a video plays, or in the right margin of the page.
Consumers are encouraged to share information about a company’s goods or services via the internet